The 42nd Hong Kong International Film Festival (HKIFF42), will be held from 19 March to 5 April 2018. New initiatives include celebrating filmmakers’ passion and imagination with renowned actor Louis KOO Tin-lok, who serves as the Festival Ambassador for the fifth consecutive year. He will accentuate “cool” film stories in the festival’s promotional video. Starring in nearly a hundred films, KOO knows well that a good story is at the heart of every successful film, and can inspire its audience to bring in their own stories as part of the film experience. The full version of the video can be seen on 28 February 2018.