American Film Market: Creating Tomorrow’s Films

The business of independent motion picture production and distribution ‐ a truly collaborative process —reaches its peak every year at the American Film Market (AFM®).

Produced by the Independent Film & Television Alliance® (IFTA®), the AFM transforms Santa Monica’s Loews Hotel and the surrounding community into the AFM Campus and a bustling marketplace. The AFM occupies all 29 theatres in Santa Monica.

Unlike a film festival, the AFM is a marketplace where industry professionals conduct business and production and distribution deals are closed. In just eight days, more than $1 billion in business will be sealed — on both completed films and those in every stage of development and production —making AFM the must‐attend industry event.

Over 8,000 industry leaders converge in Santa Monica for eight days of deal‐making, screenings, seminars, networking and events. Participants come from over 80 countries and include: acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, and the world’s press —all of who service the motion picture industry. AFM participants spend over $3 billion annually producing films.

More than 500 screenings of 300+ films will take place —ranging from big budget blockbusters that will be released by the major studios, to lower budget art and genre films recognized at international film festivals —all destined for theaters and television around the world. AFM continues to be the pivotal destination for independent filmmakers and business people from all over the world.