The European Film Market (EFM) at the Berlin International Film Festival is considered one of the most important trade platforms for film rights and audiovisual content.
As the first industry gathering of the year, the EFM will open its doors on February 9, 2017, setting the trends for the upcoming year in film. The entire exhibition spaces, in the Martin-Gropius-Bau and the Marriott Hotel, are already fully reserved. More than 9,000 exhibitors, license traders, producers, buyers and investors are expected over the nine market days from February 9 to 17, 2017.
This year, the European Film Market has expanded in both space and content. New initiatives such as the “Berlinale Africa Hub” and “EFM Horizon” provide forward-looking impetuses. The immensely popular “Drama Series Days”, presented by the EFM and the Berlinale Co-Production Market, has been expanded and moved into a new venue. The three-day edition of the segment will run from February 13 to 15 in the Zoo Palast, with panel discussions, market screenings and various networking events. The official partner of the “Drama Series Days” is the Film- und Medienstiftung NRW; it is mounted in cooperation with HBO Europe and the Medienboard Berlin-Brandenburg. And at the 2017 EFM, Mexico will be the first “Country in Focus” – a new EFM initiative that the market plans to follow through with in upcoming years with different countries.
Of course, this year’s EFM continues with its established and successful segments “EFM Asia”, “Meet the Docs”, “American Independents in Berlin”, “EFM Producers Hub”, the “EFM Industry Debates” and LOLA at Berlinale.
“The European Film Market is one of the most important film markets world-wide and, since it’s at the start of the year, it’s a key seismograph for the year to come. The EFM is a trend-setter that keeps abreast of the radical changes in the industry”, says EFM director Matthijs Wouter Knol.
“There has rarely been as much movement and such a sense of euphoria in the film industry as there is now. We’re responding to that with our broad range of initiatives. At the same time, it’s extremely important that we provide optimal surroundings that offer dependability and stability in terms of infrastructure and content”, adds EFM president Beki Probst.